Demographics are a very important part of the research that we do here at the Parkside SBDC. While demographic is defined on dictionary.com as "a statistic characterizing human populations (or segments of human populations) broken down by age or sex or income etc", this definition does not cover the many uses of demographics. Demographics can help a small business owner decide where to open a new business, who the business' target audience should be, and many other essential aspects of operating a small business. Below are links to demographics information that is available for free.
Bureau of Labor Statistics Demographic Data
American Fact Finder - Demographics from the U.S. Census
Social Statistics Briefing Room - The White House
I also found a useful pathfinder from the University of Michigan Documents Center on Statistical Resources on the Web - Demographics and Housing
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4 comments:
Small business
1) Often we forget the little guy, the SMB, in our discussions of the comings and goings of the Internet marketing industry. Sure there are times like this when a report surfaces talking about their issues and concerns but, for the most part, we like to talk about big brands and how they do the Internet marketing thing well or not so well……..
www.onlineuniversalwork.com
Small business
3) According to the study, the most important tool for small businesses to succeed in 2010 is search engine marketing, while email marketing, public relations and social media cited as crucial for success.
23.8% of all small businesses reported that search engine marketing was the tool most needed for their business to succeed in 2010….
www.onlineuniversalwork.com
Small business
5) With Facebook and Twitter being among the leaders of the Social networks, marketing as a small business is being transformed..
Respondents according to the Vertical Response survey appear to need some differentiation with the use of SE marketing and Social media Marketing.
www.onlineuniversalwork.com
Small business
2) The Center for Media Research has released a study by Vertical Response that shows just where many of these ‘Main Street’ players are going with their online dollars. The big winners: e-mail and social media. With only 3.8% of small business folks NOT planning on using e-mail marketing and with social media carrying the perception of being free (which they so rudely discover it is far from free) this should make some in the banner and search crowd a little wary……….
www.onlineuniversalwork.com
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